The Easy Way to Create an Ideal Customer Profile
According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these businesses fail is the lack of a clearly defined target audience. If asked, many small business owners will say that their target audience is stay at home moms, college students, or middle-aged men. That’s too general of an audience for the end result to be profitable.
Some will even say that they don’t have a specific target audience their products or services are for everyone. That’s a mistake that is all too familiar to thousands of aspiring entrepreneurs. When you try to target everyone, you’re speaking to no one. You’re simply wasting time and money and you’re not likely to see any return for all your hard work.
You cannot successfully market and grow your business if you don’t understand who your ideal customer is. If you don’t know exactly who you are taking to, how can you expect to reach them? Using generic terms and language in marketing material is not going to make your products and/or services stand out from the millions of others on the market.
Creating your ideal customer avatar, or persona, will guarantee your marketing efforts are targeted and much more cost effective. Profiling that customer who needs your products and/services most will allow you to craft your marketing messages to stand out and appeal to him or her directly. Your ideal customer will return repeatedly, spend more money, and recommend you to friends and family. This customer will be amazing to do business with and will generate a large percentage of your profit.
Sounds great, right? Get started now by completing the following template of detailed information which will allow you to profile your ideal customer and create his or her avatar.
How to Create Your Ideal Customer Avatar
Having a clear understanding of who your ideal customer is allows you to stop spending time and money advertising to the wrong audience. Instead, you can focus on creating content and copy that really connect with your ideal customer. The most successful entrepreneurs create a connection with customers by showing that they are relatable. Research shows that an emotional connection plays a key role in buyer’s purchasing decisions.
Build a broad description of your ideal customer.
To create your ideal customer avatar, think about your ideal customer’s demographics. Remember, you are creating the ideal customer for your business; the customer that you want to do business with most.
How old is your ideal customer?
Are they male or female?
What is his marital status? (For the purpose of this, the customer is male.)
Does he have children?
How does he describe himself?
Where does he live? Does he own or rent?
What is his current occupation?
How long has he been with his current company?
How much money does he earn in a year? What is his annual household income?
What is his highest level of education?
What was his major?