6 Steps to Increase Conversion Rates
What is a Sales Strategy? A sales strategy is a process or a plan to achieve sales goals. Sales strategies are often based on the marketing strategy, but sometimes they will be different and must focus on whatever the company needs in order to generate revenue. The best sales strategies answers the following three questions: What are we going to sell? Who will we sell to? What methods are we going to use to sell our offering? A business sales strategy enables a company to position itself and its offering in a meaningful way. The best sales strategy will usually include detailed processes and best practices that a company’s sales team can use to have an easier time selling the company’s products or services. Knowing how to write sales strategy will involve identifying a target market, performing competitive research, analyzing trends, and deciding on sales and promotion methods. It’s important to know how to build a sales strategy because it will be the core of your business. 2 Types of Sales Strategies: Inbound Vs. Outbound Sales Sales strategies can be divided into inbound and outbound strategies. Inbound sales strategy An inbound business sales strategy relies on catering the sales process to buyer actions. It prioritizes customers’ interests, pain points, needs, and goals. Sales reps that use an inbound sample sales strategy don’t try to push prospects to make a decision to purchase. Instead, they focus on creating a personalized sales approach that’s tailored to each specific prospect. This usually involves informing, educating, and nurturing prospects through the decision-making process. Companies that take an inbound approach to sales have automated ways of capturing buyer and seller data and monitoring their pipeline, and strive to integrate their marketing and sales teams to create a seamless buying experience. These companies have a sales process that supports prospects throughout their customer journey. They participate in online conversations with potential buyers and offer personalized advice. Outbound sales strategy Outbound sales strategies are based on seller actions. It takes advantage of tactics such as cold calling and cold emailing to spread the message about a company’s product or service to a large number of people. If you’re using an outbound sample sales strategy, you’re contacting leads instead of having them come to you. This is the main difference between inbound and outbound sales. Companies that use an outbound sales strategy usually rely on manual data entry to keep track of their pipeline, and have sales and marketing teams that work independently. The main advantage of an outbound sales strategy is that it provides immediate feedback and results. It’s also easier to scale compared to an inbound strategy – once you find what’s working, you just reach out to more prospects. Successful B2B companies understand that both inbound and outbound sales strategies have their pros and cons. That’s why as much as 84% of them use a mix of both to reach their business goals. Looking to know where to start when it comes to developing a sales strategy? Today, we’re going to explore seven key steps. As well as give a sales and marketing strategy example you need to understand in order to learn how to write a sales strategy document.